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June 28, 2006

business

Apple ranks second on “The Wired 40”

Posted Jun. 28, ’06, 12:13 PM PT by Dan Moren
Category | Business

Wired MagazineWired Magazine has released its annual list of “The Wired 40,” companies that are paving the way for the future. What does it take to make it on The Wired 40?

We start by looking for the basics: strategic vision, global reach, killer technology. But that’s not enough. To land a spot on our annual Wired 40 list, a business also needs the X-factor – a hunger for new ideas and an impatience to put them into practice. Such companies inevitably become trendsetters, literally: As we debated and redebated the list this year, six major themes flickered into view. From the rise of peer production to the end of carbon pollution, they tell us where the world is heading.
Bah, is that all?

Apple had garnered the number one spot on 2005’s list, but the company has slipped to number 2 this year, losing the top slot to the monolith that is Google. Still, could be worse. Microsoft ranks in at #36:

The desktop OS gold mine won’t last forever. What’s next? Redmond’s latest to-do list includes software-as-service, security, even VoIP. Or it could simply buy a piece of Yahoo. (Take that, Google!)
Zing. Better luck next year.

Notable omissions from this year’s list include Dell (hard to believe they’ve ever paved anything, aside from the road to hell), and Steve Jobs’s former other company, Pixar (now part of the big happy Disney family).


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