News, info, and opinion by Mac users, for Mac users.

March 18, 2008

business

Apple getting more market share pie

Posted Mar. 18, ’08, 1:15 PM PT by Dan Pourhadi
Category | Business

macmarketShare2.jpgAh, remember the good ol’ days when the Mac had some 2% of the U.S. PC market share?

I remember. It sucked. PC weenies constantly pointing at that number like it was some sort of divine evidence of the Mac’s inherent inferiority to the majestic and dominant Windows-powered beige box.

Well, we’ve come a long way since the days of one-hand market share figures. The Mothership points to preliminary data from market research firm NPD, which shows the Mac’s share accounting for 14% of all PC retail sales. AppleInsider sums it up:

The results — first revealed in an investor note from Pacific Crest Securities analyst Andy Hargreaves on Monday — represent 60 percent unit growth and 67 percent revenue growth over the same period one year ago. At the same time, overall US PC retail shipments grew just 9 percent on a 5 percent increase in revenues.

According to my own preliminary research data, surveying my friends, people I see at the library and Starbucks, and the imaginary people in the my head, Mac market share is actually a lot higher: 230%, +/- 200%. It’s still amazing to see how many people actually own MacBooks/Pros relative to all the other PC notebooks, especially considering the Mac’s position in the market a few years ago.

Check the AppleInsider article for more numbers and a cool blue chart, and the Macworld piece for more deets on the Mac’s changing place in the market.

[via MacRumors]


3 Comments

wesg Author Profile Page said:

I think they should do another survey:

Apple market share at North American college campuses.

March 18, 2008 2:10 PM
Paul said:

Of course, that's retail only, meaning certain people will disregard the numbers anyway.

But comparing last years 9% to the full market share this time last year (about 6%), then Macs could be close to or already may be over 10% in the US.

March 18, 2008 2:22 PM
Alexander said:

Hey, Mac's market share is growing too in Russia.
Me and my friends have already bought Macbooks and Macbook Pros.Even though a great number of Russians still prefer to purchase HPs,Dells, Asuses and Acers.

March 22, 2008 9:47 AM

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