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May 9, 2008

business

Apple dinged on environment again

Posted May. 9, ’08, 9:03 AM PT by Dan Moren
Category | Business

ClimateCountsDespite Apple’s big push last year on environmental issues, it seems that the green community isn’t that impressed. While Greenpeace marginally raised Apple’s ranking on its latest scorecard, non-profit Climate Counts has a few choice words to say about Cupertino’s stance on the environment.

In their most recent scorecard, the organization ranks Apple at the bottom of the list for electronics companies, with an 11 out of a possible 100, deeming them “a choice to avoid for the climate-conscious consumer” (we say bravo for the catchy, alliterative verdict). Even second-to-last Nokia scored a 37, and IBM led the pack with a 77. As with Greenpeace, a lot of Climate Counts’s criticisms concern Apple’s lack of transparency on environmental issues, something the company has been improving upon slowly.

It was a year ago last Friday that Steve Jobs posted the A Greener Apple memo, in which he promised that Apple “will be providing updates of our efforts and accomplishments at least annually.” And yet, all is quiet from corporate HQ. I think it’s about time for the company to deliver on that promise, at least.


2 Comments

Jared said:

Who cares if some stupid website that thinks Apple is not green. The fact that leading climatologists say that the earth has been cooling since 1998 and that humans are not responsible for climate change, makes me care even less about what some site thinks about apple. Apple should be given props for having computers that last longer, there for less are thrown away. But no one cares about that. Get over it.

May 10, 2008 6:44 AM
Dave-O said:

Interesting claims Jared. Contradicts the IPCC.

The problem with these people and Greenpeace is when I buy a computer, I'm buying it at a given point in time. The idea that I should get a PC because no one knows if future Macs will match up to future PCs is ridiculous. The current lineup of PCs have been reviewed and Apple has some highly rated systems. I'm not going to forgo those for empty promises from PC makers and silence from Apple. Talk is cheap.

Wasn't the introduction of the new iMacs accompanied by an environmental impact announcement? And the MacBook Air? That's really all I need, every new product announcement should tout not just performance gains but environmental advancements.

May 12, 2008 2:07 PM

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