Ever since I read about what it’s like to be a Genius at an Apple Store, I’ve thought it was ripe for comedy. CBS agrees.
CBS has committed to shoot a comedy pilot called Genius Bar, written by two former producers of That ’70s Show.
Based on an idea by consumer-marketing expert Krishnan Menon, the project explores the interactions between people who work at a place similar to the Genius Bar at the Apple stores and the cool, hip, and beautiful employees at a nearby Abercrombie & Fitch-type store.
Wait, I thought Apple Store employees were supposed to be cool, hip, and beautiful too? I’m envisioning regular appearances by Steve Jobs, sliding into the store from the back room in Kramer-esque style.
Seriously though, I have my doubts about whether this is a good or bad thing for Apple. Think about it this way. If they go the obvious route of mocking customers with silly problems, they could possibly alienate potential customers. If they don’t, the show could really bomb. On the other hand, constant shots of Macs and iPods will ingrain the products in viewer’s minds. My only question is when will it be on.
