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events

Final Cut continues the product tour season at Apple

Posted on Apr. 25, ’08, 11:29 AM PT by Aayush Arya
Category | Apple » Events

Final Cut World Tour.jpgIf you’re a fan of Apple’s product tours, then it’s practically going to be Christmas again for you in the coming months. The Aperture World Tour 2008 hits its last stop, Seattle, on April 28th and the Leopard Server Tour just kicked off yesterday and will continue until May 14th.

If that wasn’t enough, Apple has the Final Cut World Tour 2008 lined up on the heels of these two, just to keep things interesting. It begins in Hollywood on May 13th and goes on from there to New York, Chicago, Korea, Washington D.C., Beijing, Mumbai, Seattle, Sydney, Singapore, Hong Kong, San Francisco, Taiwan, Atlanta and ends up in Dallas on July 8th.

Attendees to these four hour events will learn about the key features of Final Cut Studio 2 and Final Cut Server as well as see live demonstrations, view demos of professional real-world projects, and have a chance to “talk to representatives of leading professional video companies and view demonstrations of solutions combining Final Cut Studio with third-party hardware and software.”

If any of that sounds wildly exciting to you and you live anywhere near the cities mentioned above, then you’re exactly the kind of person Apple is looking for. Go ahead and book yourself a seat before they run out of them. They’re available on a first come, first served basis, mind you.

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events

The Magical Mystery, er, Leopard Server Tour

Posted on Apr. 22, ’08, 10:44 AM PT by Aayush Arya
Category | Apple » Events

Leopard Server TourIf you’re a “small business owner or entrepreneur considering a server purchase, IT Manager, IT Administrator, IS Manager, IS Director, Server Architect or Production Manager” and happen to live in Florida, Utah, Washington, Missouri, or Texas, you might want to make yourself available at the Leopard Server Seminar, coming to your state in just a few days from now.

As part of the Leopard Server Tour, these seminars will take place on April 24th and 30th and May 1st and 14th in specific cities in the five states mentioned above. Attendees will be introduced to Mac OS X server and the new 8-core Xserve and taught how to deploy them in their businesses. They’ll also learn about Podcast Producer, which is supposed to be “a complete end-to-end solution for encoding, publishing and distributing high-quality podcasts.”

Each seminar will last for three-and-a-half hours. Be sure to check out the link above if you’re interested.

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advertising

Apple offers a 20% discount on photo books for Mother’s Day

Posted on Apr. 21, ’08, 10:44 AM PT by Aayush Arya
Category | Apple » Advertising

iPhoto Mother's Day promoIn case you have trouble remembering dates, let us remind you that it’s Mother’s Day on May 11th this year. If you needed that reminder, then you probably haven’t yet decided on a gift for your dear mother. Say, how about a beautifully designed album full of pictures of you goofing around with your siblings? That ought to cheer her up.

If that indeed is your idea of a great gift for the joyous occasion, then Apple has just the right offer for you. Using the coupon code “LoveMom” (without the quotes), you can get a flat 20% discount on any photo book you create using iPhoto or Aperture.

Though the offer is valid till May 11th, you might want to hurry up and get your order in before April 30th (or May 4th with express shipping) if you want your thoughtful gift to reach her in time.

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events

Over 150 WWDC ‘08 sessions and labs posted

Posted on Apr. 17, ’08, 7:10 AM PT by Aaron Freedman
Category | Apple » Events
skitched-20080417-100852.jpgWhile the event that gets most of the Apple community really excited is Macworld, developers always get pretty psyched when WWDC comes around. And, while the conference is still seven weeks away, developers can start getting ready because Apple has now posted 150 sessions and labs that are going on at WWDC ‘08.

The sessions are broken down into three categories: IT, Mac, and iPhone, thus covering the broad range of Apple product developers. While a lot of the sessions are ones you could have seen last year, there are some new ones corresponding to new Apple products and features released since WWDC ‘07, including development for Leopard and Leopard Server and native iPhone applications. In fact, Apple has even created a whole page about iPhone app development, native and web, on their WWDC site.

While this doesn’t particularly excite a non-developer Apple geek like me, I’m sure it’s great news for Apple app developers and IT professionals who go to WWDC every year.
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events

Start Planning: WWDC schedule posted

Posted on Apr. 3, ’08, 12:25 PM PT by Dan Pourhadi
Category | Apple » Events

wwdc2008.jpgIf you’re going to Apple’s Worldwide Developers Conference…well, you probably don’t need me to tell you what’s going on there. For $1,295, Apple better freakin’ send you your own personal WWDC planning assistant and a nice fruit basket.

If they didn’t, though, and you need to plan the trip yourself, no worries: Apple has posted the WWDC sessions and labs schedule for your perusing convenience. The schedule is divided into three categories — iPhone, Mac, and IT — and you can set certain filters to narrow the list to only sessions/labs that interest you.

So get a’plannin’. Only two months left.

[via The Mac Observer]

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stores

Apple Store, Grand Arcade opens on Thursday in Cambridge, UK

Posted on Mar. 25, ’08, 12:00 PM PT by Aayush Arya
Category | Apple » Stores

Apple Store, Grand Arcade mapHere’s some good news for our readers in the United Kingdom. If you live anywhere near Cambridge, you should know that it’s the grand opening of Apple’s fifteenth retail store in the country, in the Grand Arcade Shopping Centre, on March 27th, just a couple of days from today.

The event kicks off at 10:00 am and will run its course within the span of an entire week, during which visitors will be able to take part in several free training workshops on various topics. The first thousand visitors are eligible to win a T-shirt each and one lucky winner gets to walk away with a black MacBook and an iPod nano (silver).

If you’re anywhere near the place on the coming Thursday and have some enlightening observations to make, feel free to chime in with your comments. We’re also open to pictures of you donning the prized T-shirt, if you happen to stumble in before a thousand other people do.

[Via The Mac Observer]

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events

Apple Store workshop prepares you to be ridiculed on national TV

Posted on Mar. 20, ’08, 11:06 AM PT by Dan Moren
Category | Apple » Events

American iDolThe chimera that is American Idol’s unholy tryst with Apple continues. As if it being able to listen to tracks from the “talent” show wasn’t enough, now you too can become part of the action. Apple and American Idol are now teaming up to invite you to the Idol on iTunes Songwriter Workshop, a free program being offered at Apple Stores around the country.

The one-hour workshop will take you through the basics of creating a song with Garage Band, hopefully grounding you enough to let you submit a song to American Idol’s Songwriting Contest. If you’ve ever thought to yourself that you were a mere one hour’s instruction away from being the next big songwriter, then this is your chance. Perhaps your only chance.

It all goes down this Saturday, March 22nd at 2PM, and the following Monday, March 24th, at 6PM (in whichever time zone you happen to find yourself); you can sign up at the link above, as well as find more information. If you happen to write a song that makes it on to American Idol, please let us know. Because, honestly, we’re unlikely to find out any other way. Like, say, watching. As it turns out, we are both too cool for school and for American Idol. I know: it was a surprise to us, too.

[via Macworld]

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events

Apple announces WWDC ‘08: June 9th-13th

Posted on Mar. 13, ’08, 2:04 PM PT by Dan Moren
Category | Apple » Events

wwdc2008.jpgWith the news of the iPhone SDK now behind us, it’s time to look forward to June, when a young Apple’s fancy turns to thoughts of the annual Worldwide Developer Conference. And, indeed, Apple has set the date for its yearly shindig, which will take place June 9th-13th at the Palladium Moscone Center West.

Oh, the fun those developers will have, learning all the ins and outs of developing for the Mac—wait, what’s that? The Mac’s not the most prominent track? Whatever could th—the iPhone, huh? Quelle surprise. A ticket to the main event requires an ADC membership and runs $1295, or $1694 if you want to pick up a membership alongside. But, if you buy four tickets, you can get one free (ooh), for just $5180.

Apple’s divided this year’s WWDC into three separate tracks: the iPhone, the Mac, and IT. The latter focuses largely on Leopard Server and its related technologies, which seems to indicate that Apple’s pushing for enterprise marketshare across the board.

And, of course, we’ll likely be seeing a keynote presentation from Grand Poobah Steve Jobs to kickoff the festivities. What will Steve-O have up his sleeves this year? A sneak peek at OS X 10.6 (Angry House Cat)? New high-level hardware? Pink iPhones? I, for one, will have “Final Countdown” on an endless loop in iTunes until June 9th, to the distressed but inaudible pleas of my roommates.

[via Macworld]

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events

March 6 Event now appears on iTunes

Posted on Mar. 10, ’08, 9:59 AM PT by Aayush Arya
Category | Apple » Events

Apple March 6 Event iTunesIf you’ve impatiently been trying to figure out ways to watch the March 6 Event video and streaming isn’t your thing, you’ll be glad to know that Apple has now made it available as a freely downloadable video podcast on iTunes (iTunes link). At approximately 800MB though, it’s quite the monster.

Even if the SDK is of no particular interest to you (are you kidding me!), you must download and watch this video. John Doerr, a partner of the venture capital firm Kleiner Perkins Caufield and Byers, had the following to say as a salute to the Apple CEO:

Entrepreneurs are the risk takers, they are the revolutionaries, they are the rebels, and so it’s particularly touching for me to be here today with the supreme commander of the rebels, my friend, Steve Jobs.

By now you all know the story—in 1976, Steve started Apple and the whole personal computer industry. Then, along the way, Steve left Apple [and] went downhill fast.

What’s remarkable is this entrepreneur returned and resurrected Apple to greatness and, in his spare time, at the same time, he bought, built, and ran Pixar, literally defining the computer animated film industry. It’s really pretty amazing. So on this special day, my friends, please join me in a salute for the world’s greatest entrepreneur, Steve Jobs.

At the risk of sounding like a complete fanboy, I have to say that this monologue alone made it worth the price of admission for me and justified my having spent three hours the other day trying to watch the streaming version of the video—when I could just have waited for one more day and downloaded it instead.

Maybe we should wait for a couple more days and Apple will release a high definition streaming video followed by a downloadable podcast in all its HD glory. Who knows, Apple might also make it available on BitTorrent (and pigs might take to wings).

Disclaimer: Before deciding to wait, you should know that the author of this post is no Nostradamus and has a very poor record in the field of predicting the future. Though he did once predict that he would get the flu two days before he actually did…

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events

iPhone SDK Event streaming video now available

Posted on Mar. 6, ’08, 10:00 PM PT by Aayush Arya
Category | Apple » Events

Apple March 6 EventApple’s iPhone Special Event today was an exciting and pleasant surprise. They unveiled the long-awaited SDK and showed some amazing native applications and games that are going to be available in June, along with the iPhone Software Update v2.0.

Sure, we all followed the live-blogging and joined in on the fun, but nothing beats a good old fashioned streaming video of all the action. Continuing the long-standing trend, Apple has now made the presentation available as a QuickTime stream.

You don’t get to see much of Steve Jobs (what with all the tech jargon floating around), but we’re pretty sure he won’t be missed-what with all the SDK goodness to make up for his limited presence.

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