News, info, and opinion by Mac users, for Mac users.

May 15, 2008

apple

Coming out: Apple is fabulous to the gay community

Posted May. 15, ’08, 11:45 AM PT by Dan Pourhadi
Category | Apple

colorfulApple1.jpgStereotypes of the gay community always define it as fashion-conscious, a societal bastion of style and chic that has begun to transcend orientational barriers and spread its fashion flare to the straight community too — metrosexuals and whatnot.

Well, the Queer Eye has blessed our platform of choice, recognizing Apple as one of the most gay-friendly brands today. PlanetOut — GLBT internet group — and Prime Access — urban-focused ad agency — released the results of a survey that polled 2,259 adults to identify the top fabulous-friendly corporate entities.

Infinite Loop explains it for me:

Apple was considered to be gay-friendly by 23 percent of the general population, 39 percent of the gay/lesbian population, and 54 percent of the PlanetOut “universe.” These numbers may seem low, but they’re not really—the only brand that scored higher than Apple on all counts was the Bravo Network, with 28 percent, 52 percent, and 67 percent respectively.

Understandable: Apple is a trendsetter; a progressive, forward-looking company that embraces change and difference, that seems gender-independent and welcoming of those who proudly consider themselves distinct from the norm; and, of course, Apple products are stylish, obvious apples (pun!) of the fashionistas’ eyes. (Oh, and there of course is the matter of that colorful logo. Coincidence? I think not.)

And, um, that attempt at explaining the survey results is based purely on my understanding of the social stereotypes, obvious appeals of Apple to such communities, and perspectives I’ve seen in my gay friends. So, you know, I just don’t want you thinking I’m gay. Because I’m not.

Not that there’s anything wrong with that.


1 Comments

krye said:

You've got to be kidding me, right?

May 15, 2008 12:59 PM

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