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January 30, 2008

apple_tv

Look, a MacBook Air! (Oh, and the Apple TV update is delayed)

Posted Jan. 30, ’08, 10:41 AM PT by Dan Moren
Category | Apple TV

AppleTV and MBAWhoa, Apple: have you gone all covert ops on us? This morning, Apple issued a celebratory press release: “The first MacBook Air transport is away! That’s awesome, right? C’mon, guys, give it up!” And then, while the cheers of Mac fans everywhere filled the air, Apple mumbled something else into the microphone and then disappeared in a puff of smoke.

Except what they said was this:

Apple also announced that the new Apple TV software update, which allows users to rent high definition movies directly from their widescreen TVs, is not quite finished. Apple now plans to make the free software download available to existing Apple TV customers in another week or two.
But before people could pelt the company with fresh vegetables and catcalls, it had already disappeared through an ingenious trapdoor.

Okay, “another week or two.” That’s not that bad. We’ve waited this long, right? Usually Apple’s pretty punctual about this sort of thing. Still, I find it funny that they shoved it in the MacBook Air press release. It’s kind of the corporate equivalent of throwing up a hand, shouting “What in the world is that?”, and then switching the poisoned wine goblets. Smooth, Apple.


8 Comments

Walt Author Profile Page said:

Inconceivable.

You keep using that word. I do not think it means, what you think it means.

January 30, 2008 11:56 AM
Anonymous said:

What in the world can that be?!!

January 30, 2008 12:31 PM
stevebert said:

If you read what Apple actually said in the press release: "The new Apple TV software will be available as a free automatic download to all Apple TV customers within two weeks. "

Hmmm. Within two weeks, not "a week or two more". I't not clear where the press are getting this quote from, but it seems that bloggers are just quoting other bloggers, not reporting facts.

That seems not to be out of line with the original announcement about availability. And I'd rather have a software update that's completely reliable rather than one that's buggy and rushed out the door.

January 30, 2008 2:39 PM
Dan Moren Author Profile Page said:

@stevebert: I actually quoted the press release there: "Apple plans to make the free software download available to existing Apple TV customers in another week or two." That's where the quote's coming from, not from "bloggers just quoting other bloggers." Check out the link in the post above.

January 30, 2008 2:58 PM
pointebasic said:

Seems Dan and Stevebert are quoting the same press release.

Dan's quote comes from the end of the first paragraph.

Stevebert's quote comes from the first of the last paragraph....

I see Dan's point, but I'm going to have to side with Stevebert on this, as in, not too big a deal.

Cheers


January 30, 2008 3:43 PM
Mark Donovan said:

Ha ha! You fool! You fell victim to one of the classic blunders! The most famous, is never get involved in a land war in Asia, but only slightly less well-known is this: never allow Apple products to skew your perspective on the important things in life! Aha-ha-ha, aha-ha-...

January 30, 2008 4:04 PM
Leo The Lion said:

I think I'll buy The Princess Bride with my new AppleTV update.

January 30, 2008 4:49 PM
Caledonia said:

@LeoTheLion

The Princess Bride? Inconceivable!

January 31, 2008 3:32 AM

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