May 2, 2008
Buy movies from the comfort of your couch with the Apple TV
Posted May. 2, ’08, 11:29 AM PT by Aayush Arya
Category | Apple TV
When Steve Jobs was demonstrating the Apple TV software v2.0 at Macworld Expo 2008, the one item conspicuous by its absence was a button to buy the movies alongside the rental options. If you were browsing the catalogue on an Apple TV and had the urge to buy any movie, you’d have to find in on the iTunes Store on your computer, buy it from there and transfer it to the Apple TV.
That wasn’t exactly the most convenient solution and we could think of no reason why Apple didn’t want customers buying movies directly off their Apple TVs. I’m pretty sure it was just another ludicrous artificial limitation put in place by the movie studios, maybe to give users the idea that you couldn’t buy the movie from the iTunes Store, so that you’d go out and buy a DVD.
Whatever it was, when Jobs was trying to convince them for simultaneous DVD releases, he threw this little nugget in too and you’ll now find a shiny new button when browsing the movies section of the iTunes Store which will allow you to buy the movies right there on the couch with your Apple Remote.
Another little addition is the listing for Top Sellers under the Top Movies section, so you can now buy what everyone else is buying. These features have been added to the store itself and are not software-based additions to the device and therefore, no update is required to have access to them. Just visit the store and voila, they’re there, in all their shiny, clicktastic glory.
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are they 720p HD like the rentals are, or are they just the regular iPod-compatible versions? I'd gladly pay $15-20 for an HD download, but I still think buying a standard-def movie from the iTMS is dumb.