September 23, 2006
Unreleased Mac ad appears on YouTube
Posted Sep. 23, ’06, 8:39 AM PT by Dan Moren
Category | Apple » Advertising
A while back, a visitor to one of Apple’s brick-and-mortar stores noticed that the theater in the store was showing three Apple ads that had not yet appeared on air or on Apple’s website. As of now, these ads still don’t exist on Apple.com, but one of them has made its way to YouTube. It features Mac (Justin Long) and PC (John Hodgman) in a joint counseling session. My favorite exchange:
Counselor: Mac, why don’t you say something positive about PC?The other unaired ads feature the Mac appearing in a suit, and one with—swoon—supermodel (and Mac user) Gisele Bündchen as an iMovie project (that was rumored several months back).Mac: Okay, easy. PC, you are a wizard with numbers and you dress like a gentleman.
I’m curious about why these haven’t been released yet. I mean, what good are ads (especially those with supermodels) that nobody—or, at least, very few people—has seen? Are we now reduced to building buzz for advertisements?
[via Digg]
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The ad has now been removed from YouTube.
Apple sure has removed a lot of stuff from YouTube.