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February 28, 2008

advertising

New iPod ad is touchy, feely

Posted Feb. 28, ’08, 10:14 AM PT by Aayush Arya
Category | Apple » Advertising

iPod touch ad - Everybody TouchThere’s a new advertisement from Apple making the rounds. Continuing Apple’s love-fest with American Idol, the ad debuted during last night’s episode of the singing competition. The ad features disembodied hands using the various features of a tableful of iPod touches. At the end, several hands reach into the frame and each grab an iPod touch, followed by the tagline “Everybody Touch.”

We also noticed that Apple is now more actively promoting the songs they use in their commercials. At the end of the video, they give you a direct link to the song on the iTunes Store. It’s Brendan Benson’s (iTunes link) lucky day alright.


1 Comments

Moe Author Profile Page said:

I really like this commercial. It really brings home the different angles and talents of the iPod touch. I have an iPhone and I have no need for a Touch, but even I wanted to buy one after watching this commercial. Very well done Apple.

February 28, 2008 12:05 PM

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