Forget viral videos on Youtube. That’s not how you create product buzz. Instead, you capitalize on service slowdowns and spin it as “a positive”.
It’s actually created more positive buzz among analysts — traffic was so great it blew up the site. If anything it could be a positive — demand was better than they were expecting.
Indeed, whether it was dissatisfied users trying to cash in their iTunes gift cards or analysts discussing unprecedented sales, it all adds up to free publicity for Apple. It also reinforces the idea that iTunes is still the destination for online music. It’s so popular that Christmas morning overloaded it. I don’t need to name the competition because the news outlets haven’t mentioned them either. This is a feel good failure on Apple’s part.
