Time was, writer John Hodgman was known for his vast knowledge of hobos, as opposed to representing the PC in Apple’s “Get a Mac” ads. Oh, how times change.
While discussing his new book, Hodgman talked to TIME about what it’s like being Mr. PC (yes, that’s my new name for him):
I was really curious as to why they asked me to audition. My career as a magazine writer was largely prefaced on the idea of curiosity, to go on adventures and weasel my way into the lives of people that I admire. The process of auditioning for a commercial seemed like a process where I might learn something that I could write about. It did not occur to me that it might lead to the job. I got called back, and by the third time we talked, I thought, “You can’t really be serious.”
But thank goodness they were serious, Mr. Hodgman (Mr. PC). Justin Long may be no slouch as as the Mac but it’s the interplay between the two “computers” that keeps me coming back for more. Now can we work in some hobo and mole-men jokes in the next “Get a Mac” ads, Apple? You know that would be nine kinds of awesome.