March 19, 2008
MacBook Air now comes in black Lenovo models
Posted Mar. 19, ’08, 2:15 PM PT by Dan Pourhadi
Category | Apple » Advertising
Apple innovates not only products — computers, MP3 players, phones, yummy pies — but advertising as well: black and white pictures of iconic people; crazy silhouetted dancing with hot colors; white-backdrop testimonials; and now…envelope-clad ultra-thin notebooks.
Take a look at these ads, shown on Systemax sites CompUSA.com and TigerDirect.com — Lenovo ThinkPads sticking out of the now-famous (and apparently envied) manilla folder.
I guess the best way to get customers to buy a PC notebook these days is to trick them into thinking it’s a Mac. Who knows, maybe this will be the new benchmark for notebook thinness: “Does it fit in a manilla envelope? I only buy laptops that fit in manilla envelopes.”
(*Text added to image for effect.)
[via MacDailyNews]
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Did they try to make their ads look like the Commonwealth Bank logo?
If I fell with a ThinkPad in my folder, I would fall on the computer to save my face.
Isn't the air .75" think at its thickest? This is .73" at its thinnest - that must be a pretty thick envelope.
To be fair, it isn't Lenovo that made this ad image. It's Systemax.
It's not as sexy as the MBA, but it's still a sweet machine. Optical drive and removable batteries AREN'T too much to ask after all. If it could run OSX, I'd actually consider it.