News, info, and opinion by Mac users, for Mac users.

November 11, 2007

advertising

Justin Long and John Hodgman return: new Get a Mac ads

Posted Nov. 11, ’07, 7:19 PM PT by Thomas Gagnon-van Leeuwen
Category | Apple » Advertising

After a long hiatus, the much-talked-about Get a Mac campaign is back in full force with three new ads! While this is sure to make some people cringe at the thought of Justin Long (Mac) interrupting their favorite show, I welcome him back (because he is, after all, the Mac). Let’s take a closer look at the three new commercials.

In Podium, PC is at a podium and urges his “fellow Americans” not to give up on Vista. This is Apple’s way to point out problems people have been facing with the latest OS from Redmond and how many users are downgrading to XP, while also slipping in how Leopard has dozens of cool features. Not bad, not bad.

In Boxer, PC decides he needs to put his boxing gloves on, since Mac is selling so well. Mac, of course, is sad that his friend wants to fight him, and the announcer is kind of annoying (like all good announcers), but he makes up for it at the end — I won’t spoil it.

Finally, in PR Lady, PC hires a woman to take care of all the bad press. It makes most of the same points as Podium, but I must say the woman is quite good. It’s probably my favorite of the bunch.

Watch them in full QuickTime glory at Apple’s website. All in all, this is a pretty good batch, though some people are no doubt getting tired of ready to strangle the duo. What do you think?


8 Comments

jonvdveen said:

"My brother bought a Mac and he loves it."

That line really cracked me up! I think that may be a line that we hear around the water cooler! ;-)

November 11, 2007 7:40 PM
somebody said:

i like podium more than boxer, but pr lady was also good. i expected some more ads after leopard came out and i was right!

November 11, 2007 7:47 PM
jonvdveen said:

"My brother bought a Mac and he loves it."

That line really cracked me up! I think that may be a line that we hear around the water cooler! ;-)

November 11, 2007 7:48 PM
DBL said:

The Boxer one is really bad. The other two are just OK. PR Lady ends with a thud, so for me Podium wins by default. But there really isn't a standout funny one in this batch. Mac wasn't really on his game this time -- used to be it was as much fun watching his reactions as it was watching PC. Hopefully we're in for a few more before the holidays.

November 11, 2007 8:33 PM
Davd-O said:

Sick of them? I've been waiting for a new batch. No offense, but the iPhone ads just aren't entertaining.

@jonvdveen, if you're going to post it twice, you should get it right. It's "my brother-in-law."

November 11, 2007 10:01 PM
PT said:

uh, more commercials.

November 11, 2007 11:11 PM
Anonymous said:

I have loved these ads from the beginning, and while I'm not ready to strangle the duo, I think it's time for each of them to appear independently in a few ads. Maybe have one in which Hodgman is asleep and we see him dreaming that HE'S a Mac. Or Mac dreaming that he's a PC. Or show a 1/2-1/2 profile of each one to illustrate how the Mac can work like a PC (run Windows) if you really want. They just need to mix it up now.

November 12, 2007 6:48 AM
jonvdveen said:

David-O: Oops. Thanks for the correction. Not sure how it posted twice! Hrm.

I love these adds, but I'd love to see Apple also show off some of the new Leopard features in some commercials...and not just allude to them.

November 12, 2007 7:50 AM

Leave a comment

 



Visit other IDG sites: