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February 24, 2007

advertising

“Hello, I’m an iPhone…”

Posted Feb. 24, ’07, 8:00 AM PT by Dan Moren
Category | Apple » Advertising

iPhone adI may have demonstrated an extreme lack of sporting knowledge around Superbowl time, but the Oscars, baby, that’s where I shine. Granted, the Superbowl commercials usually outdo those during the Academy Awards, but this year, the Hollywood ceremony has something that even the Superbowl didn’t: an Apple ad.

According to our colleages at Macworld, a teaser for the iPhone will hit sometime during tomorrow night’s show (starting at 8PM Eastern). Will we learn anything we didn’t know already? Seems unlikely. We’re still between three and four months away from the handset’s official launch in June.

But I have great hopes for this spot: not because of anything in particular about the iPhone mind you, but because combined with the hope that Apple TVs will start shipping this week, I’m counting on a resurgence in Apple news. Let’s face it: one look at that embarrassing tag cloud over on the right hand column, and you’ll know what I mean.

So really, when that iPhone ad airs tomorrow night, the winner, my friends, is us.


4 Comments

Thomas GvL Author Profile Page said:

Ha ha, that Vista tag is huge, not to mention the prominent "Zune" under it. You know there's a problem when Vista is bigger than Mac and Zune is bigger than iPod.

February 24, 2007 9:18 AM
Dan Moren Author Profile Page said:

Oh, you laugh now. Wait until we put you to work.

February 24, 2007 9:32 AM
jayH said:

soo, is he the new blogger, dan? ;)

February 24, 2007 11:53 AM
JEB said:

It would be good to mention in that ad that "this compact device runs the world's on the world's finest operating system: OSX" . . . but, alas, I'd settle for a Mac-PC ad, one with a 3rd character:

Mac: "Hi, I'm a Mac."

PC: "And I'm a PC."

iPhone (phasing itself out of a Beatles single, to join the conversation): "And I'm an iPhone."

PC: "Ohh, you're that Cisco VoiP thingy . . ."

iPhone: "Close; I work for Apple, Inc. and don't you forget it dude, because in addition to being a phone, I'm a killer app, which for you means: watch your back and *puh-leeze* don't try to copy me. If I actually were for sale already, all the world could all make better calls (or e-mail) to the FCC, begging, 'Please speed me thru the approval process . . . all these movie-goers want to buy me, *now*!!!' And, hey, where's my Oscar, for my performance as The Device of the Year™ . . . ?!?!"

Mac: "Oh, yeah, you can see iPhone's MWSF'07 performance streaming at Apple.com . . ."

PC: "I already downloaded the full H.264 Quicktime version it for free via iTunes -- and coming from Apple, it's just gorgeous -- oops, did I just say that?"

iPhone: "Well, I since I do internet I've already downloaded my movie of myself to me. Here's my movie; let me flip to widescreen for you . . ."

(yes, I had too much time on my hands today)

GO APPLE!!! GO OSCARS!!! GO iPHONE!!!

February 24, 2007 9:27 PM

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