Some are beginning to question the quality and effectiveness of Apple’s “Get a Mac” advertising campaign. Brandon Watts of OSWeekly.com has taken a look at Apple’s newest round of ads, saying that their simplicity makes them perhaps too easy to parody. He also says:
There’s no doubt that this ad campaign is interesting due to its simplicity and approach. Of course, you can’t just expect Microsoft to sit still and let these messages go in one ear and out the other. In an effort to give Apple a taste of its own medicine, Microsoft recently signed a deal with the enormously talented comedian Demetri Martin to have him star in a marketing campaign for Windows Vista. It sounds like Microsoft is also trying to take a fresh approach to how they advertise their upcoming OS, and I’m hoping for some healthy competition from their side, as well. It’s your move, Microsoft.[via MacNN]
Wow, Microsoft is SO creative. I enjoy healthy competition as much as the next guy, but MS shouldn't just coppy apple. Then again, I suppose it wouldn't be the first time.
Demetri Martin is not that funny....
Maybe Microsoft should make fun of Apple for how terribly their voice-recognition software worked. HAH..hah...oh, wait...
That was Microsoft's software that didn't work.
I'm sort of excited to see what Microsoft comes up with to one-up themselves over Apple, Linux or "The Leading Alternatives".
I have been an Apple owner for a few years and have a G4 iBook, however I was not the primary user of this machine.
After seeing the ads and my brother in law's Intel mac I went out and I bought a black MacBook, and sold my ThinkPad X40.
The thing these ads did was remind me the simplicity of the mac, the fact that the applications work for 80% of the users and don't cram in features for corner cases. It reminded me that I want something FUN when I get home, and I no longer need to compromise fun and functionality due to the Intel platform.
A) Demetri Martin is not "enormously talented".
B) If the commercials are anything like the OS, then they'll never see the light of day.
C) How is "too easy to parody" a critique of the campaign? What about effectiveness or consumer recall? If anything, all these consumer parodies are a sign that it is effective and has become part of the culture.
What a brainless drone...