News, info, and opinion by Mac users, for Mac users.

August 29, 2008

advertising

Consumers plan for Apple like there’s no tomorrow

Posted Aug. 29, ’08, 10:45 AM PT by Kate Marshall
Category | Apple » Advertising

black MacBook.jpgI admire people who plan ahead. So while I have no idea what I’ll be doing in the next 90 days (beyond the usual: eat, sleep, and work), it’s nice to know that others will likely be Mac shopping. Yay!

(It’s Friday. I want the weekend to get here. What else can I say?) A ChangeWave Research survery queried more than 4000 Americans on whom they planned to buy a personal computer from, with 32 percent saying they planned to purchase a Mac. Nipping at Apple’s heels was Dell, with 28 percent of survey participants saying they would check out the Land that Inspiron Forgot.

Did Apple’s plan-to-buy data increase between July and August? Why yes it did, thank you for asking. It increased among Apple desktops and laptops: planned desktop purchases rose from 27 percent in July to 30 percent in August. Planned laptop purchases rose from 30 percent in July to 32 percent in August.

So is this Apple-buying frenzy the result of an “iPhone halo” as ChangeWave’s research director suggests? Or are people just getting sick of Blue Screens of Death and Windows Vista woes? Or is it a little of Column A and a little of Column B?

[via Macworld]


Leave a comment

 



Visit other IDG sites: