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March 31, 2006

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Coke Goes Apple Flavored

Posted Mar. 31, ’06, 10:01 PM PT by Scott Silverman
Category | Apple » Advertising

applecoke.jpgNo, it’s not what you probably think. Coke has not started adding artificial apple flavoring to its soda, yet. But they have apple-infused something else—their advertising—and not with a popular red fruit, but with the more technical form of Apple. That’s right, Coca-Cola is now making a case study of Apple’s print and outdoor advertising. Esther Lee, Coke’s chief creative officer, commented on the “clarity” of Apple’s silhouetted iPod ads. Something to look for in the coming weeks from Coke: “the image of the Coke bottle with the splash of color from the bottle spilling all over the facade of the building it is mounted on.” Meanwhile, I’m with these guys waiting to find some real Apple Flavored Coke.

[via ipodnn]


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