News, info, and opinion by Mac users, for Mac users.

May 30, 2008

advertising

Closed for Commercial Filming

Posted May. 30, ’08, 2:02 PM PT by Dan Pourhadi
Category | Apple » Advertising

iphoneCommercial.jpgThe Apple Store 5th Avenue is open 24 hours a day, 7 days a week, perfect for insomniacs like me who realize at 3 a.m. that they really, really want a new iPod and would otherwise be up the creek until the damn stores open at 9-stickin’-a.m. and in the meantime need to listen to their current stupid iPod.

Yesterday, though, Apple spit at the concept of 24/7 by closing the 5th Avenue Store until after midnight—the third time in its history it’s ever been closed (previously for the iPhone and Leopard launches). Why commit such a crime against abbreviated time schemes? Apple Store employees said they had closed the store to…film a commercial.

MacRumors’ sources claim the commercial is for the upcoming 3G iPhone, which is rumored to make its debut around June 9th at Apple’s Worldwide Developers Conference. Timing’s perfect, so why not?

There are some photos of the hubbub, and more photos, and even more photos, if you’d like to scrutinize the commercializing yourself.

Now we just wait, eagerly, for Jobs to get on stage at WWDC, introduce the new iPhone, and cap off his demo with a grinning acknowledgement of the speculation—”We made a great TV spot for the new iPhone; I’d like to show it to you now.” Followed by cheering. Lots and lots of cheering.


1 Comments

Dave-O said:

Didn't that store have a line a week ago? That's gone now, right?

May 30, 2008 3:32 PM

Leave a comment

 



Visit other IDG sites: