It is no secret that Apple has great taste in music. One of the numerous things they excel at is picking noteworthy tracks for their TV commercials. And, luckily enough, they have a music store to tie them to. Right now, they’re promoting the pop number from the MacBook Air ad on the front page of the iTunes Store. It’s a win-win situation.
The song, available for purchase on iTunes Plus, is sung by Israeli singer Yael Naïm and is part of her sole album which consists of thirteen songs in total and a digital booklet. It is also available as a single.
Personally, I love this song. As soon as I’d heard it in the commercial, I’d searched for it and bought it myself. The lyrics are amazing:
I’m a new soul I came into this strange worldI’m glad someone came up with this idea at Apple and hope they do this more often, specially with the songs they choose for the iPod commercials. They’re helping customers, themselves, the record labels and the artists. It also saves us the trouble of having to hunt for it ourselves. What’s there to lose?
Hoping I could learn a bit about how to give and take
But since I came here, felt the joy and the fear
Finding myself making every possible mistake
Agreed, right now it's a high profile gig for any artist to land their music in an Apple commercial.
iTunes should have a section (or at least a quick link of some sort) featuring the music used in their ads, people would be looking.