Ad Age is telling everyone how Apple’s PR is unresponsive, making it a desirable job.
But that’s not the main reason it’s easy. It’s a cushy job because as a public relations person at Apple, you don’t have to deal with the media at all. While it’s no scientific measure, if you Google “Apple did not return calls,” you’ll come up with 2.35 million hits.
The job — as I see it from the point of view of one of those reporters who’s had to write that line a few times — is simply to sit at a desk. Or don’t sit at a desk! Because it’s easy enough to say you’re at a meeting. Not that it matters really, because you’re not expected to answer the phone.
I’m not a member of “the media” (as it’s more traditionally known), so maybe this is true. Reformulate the title of this very post and you’ll see why they don’t need to be actively campaigning. “Apple’s Jobs is the sweetest PR of all.” Steve Jobs is a force of marketing. When he speaks, people listen, even if he’s just saying “boom” repeatedly.
Yet another reason I’m sure they ignore a lot is the media’s propensity to have that ultimate scoop. How many voicemails left for Apple PR are comprised of “Can you confirm rumor x?” I’d get tired of responding to those, especially when the company policy is pretty clear.
What can I tell you about Apple PR? I wrote to Apple’s director of corporate PR and I got a personal response less than six hours later. I’m not sure I did anything special other than ask a relevant, worthwhile question.
[via Valleywag]
