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January 30, 2007

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Apple brand impact second to none in US and Canada

Posted Jan. 30, ’07, 6:29 AM PT by Derik DeLong
Category | Apple » Advertising

brandchannel.com readers choice This may well elicit a loud “duh” from most of you, but Apple totally rules the US and Canada when it comes to brand impact. There was a time when being like me, following Apple’s every move, was bizarre and maybe even warranted a restraining order. Now though, everyone watches Apple’s every move. People pay attention to Steve Jobs’s attire for crying out loud.

Beyond the mystique of Steve, there’s the iPod culture that’s taken over countless billboards, TV shows, public transportation methods, and even my dreams (get out of my head, dock connector!). Basically, Apple is pervasive in society. Brandchannel.com’s reader poll has recognized their dominance in the US and Canada. Globally, it comes second to Google, but considering they’ve been verbed (to google is now accepted in everyday conversation), that’s still pretty good company.

Take a look at the iPhone. I probably wouldn’t have been so enthralled if anybody else had done it, and neither would have most of the media. The Apple logo is like gold. Maybe a tattoo of it would make me prime marriage material.

[via the Mac Observer]


2 Comments

Wes Good Author Profile Page said:

I think I found a social experiment to back up this survey. Go to a "social gathering" with an Apple tattoo, then go to another one with a Windows tattoo and see if there is a difference. I hope there is.

January 30, 2007 7:31 AM
Moe said:

Branding is the most influential portion of your business. To know that your logo is known and you don't even need to add one word is effective branding. The Apple logo is in fact a powerful brand and though MS has forced itself into most business and home pc's (customer ignorance), I still feel that the Apple brand is more powerful.

January 30, 2007 8:06 AM

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