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Advertising
September 5, 2007
Apple PR is the sweetest job of all
Posted by Derik DeLong at 6:31 AM
Subcategory | Advertising
Ad Age is telling everyone how Apple’s PR is unresponsive, making it a desirable job. But that’s not the main reason it’s easy. It’s...Tags: advertising, marketing, PR, rumors
August 22, 2007
Power is the real story behind iMac tagline change
Posted by Dan Moren at 8:53 AM
Subcategory | Humor
Advertising can be a sensitive game. You're trying hard to construct a message that is at once subtle and effective, so it's little surprise that...Tags: advertising, humor, iMac
August 10, 2007
Come one, come all, meet the iPod dancer
Posted by Derik DeLong at 6:35 AM
Subcategory | Advertising
Surely we’re all familiar with Apple’s sillouette iPod ads. That black clad dancing figure has become an icon in our culture. It turns out the...Tags: advertising, dancing, Elsewhere, iPod
July 26, 2007
Go behind the scenes of "1984"
Posted by Thomas Gagnon-van Leeuwen at 8:45 AM
Subcategory | Advertising
Since it was revived by geek blog UNEASYsilence a while back, new content has been trickling into MacTV's podcast feed, and last week brought a...Tags: 1984, advertisement, history, video
July 18, 2007
Apple sued for infringing copyrights in advertising. Again.
Posted by Dan Moren at 8:46 AM
Subcategory | Legal
Louis Psihoyos, a Colorado photographer, has filed a lawsuit against Apple for using an image in an advertising campaign that bears a striking resemblance to...Tags: advertising, Apple TV, copyright, legal
June 29, 2007
Justin Long on technology, being a Mac icon
Posted by Dan Moren at 9:05 AM
Subcategory | Advertising
Today may be iPhone launch day, but for one Mac icon, this week has a different meaning altogether: Wednesday saw the opening of Live Free...Tags: advertising, Justin Long, people
June 15, 2007
Unofficial multicultural iPhone ad hits the web
Posted by Dan Moren at 12:28 PM
Subcategory | Advertising
Thomas wrote about a casting call for a multicultural iPhone ad back in April. Turns out it wasn't a scam, but it wasn't an official...Tags: advertising, iPhone
Paul not dead, appears in iTunes ad
Posted by Dan Moren at 8:09 AM
Subcategory | Advertising
Paul McCartney would like you to dance. Specifically, tonight. That's what I'm getting from Apple's latest iTunes ad, anyway. The former Beatle pimps his new...Tags: advertising, iPod, iTunes, Paul McCartney
June 7, 2007
Mysterious twelfth application vanishes
Posted by Dan Moren at 8:15 AM
Subcategory | iPhone
Geez, Apple has been all over editing those iPhone ads. Not only did they remove the references for the iPhone requiring a two-year AT&T contract,...Tags: advertising, conspiracy theories, iPhone
June 6, 2007
Fourth iPhone ad: It's just the Internet
Posted by Dan Moren at 4:07 PM
Subcategory | Advertising
A fourth, mysterious iPhone ad has been sighted on television screens across the nation. Okay, it's not really all that mysterious, actually; it focuses on...Tags: advertising, Internet, iPhone, video
June 5, 2007
2007: An iPhone Odyssey
Posted by Thomas Gagnon-van Leeuwen at 3:49 PM
Subcategory | iPhone
Sure, the official iPhone ads are great (especially the 37th viewing), but user-created videos are always fun as well. Today, the iPhone finds itself in...Tags: ads, advertising, iPhone, movie, video
June 3, 2007
The UK's consolation prize: new Mac ads
Posted by Thomas Gagnon-van Leeuwen at 7:46 PM
Subcategory | Advertising
The iPhone ads weren't the only ones released this evening: two additional commercials, still featuring the ever-so-funny Mac and PC duo, popped up on...Tags: ads, advertising, Get a Mac, iPhone, UK
June 1, 2007
Apple and Google ranking
Posted by Derik DeLong at 6:33 AM
Subcategory | Advertising
MarketPosition has an interesing article about how Apple has dropped out of Google’s results pages for MP3 and MP3 player. Apple’s lack of focus...Tags: Apple, Google, MP3 player
May 31, 2007
The Delicious Generational gap
Posted by Pat Nakajima at 2:06 PM
Subcategory | Advertising
It’s back. Remember the Delicious Generation? Well a recent Tweet on the ever-watched Twitter of John Gruber revealed what appeared to be an unfinished ‘Delicious...May 21, 2007
British Get a Mac duo gets BAFTA
Posted by Derik DeLong at 5:24 AM
Subcategory | Advertising
Everytime I read it, I think of Adam West as Batman, but the comic duo that performs the British “Get a Mac” ads has...Tags: David Mitchell, Get a Mac, Robert Webb
New iPod ad has a tropical flavor
Written by Thomas Gagnon-van Leeuwen on May 15, 2007
For goodness sake, Get a Mac already
Written by Dan Moren on May 8, 2007
The wacky duo is back: more Get a Mac ads just released
Written by Derik DeLong on May 8, 2007
Mysterious new Get a Mac ad slips out
Written by Dan Moren on May 7, 2007
Mac and PC, South Park style
Written by Thomas Gagnon-van Leeuwen on May 4, 2007
The iPod's reach englobes school art and more
Written by Thomas Gagnon-van Leeuwen on April 28, 2007
New UK Get a Mac spot is "Awkward"
Written by Dan Moren on April 25, 2007
Get stuffed with the latest Get a Mac spot
Written by Dan Moren on April 14, 2007
New Get a Mac Ads
Written by Derik DeLong on April 12, 2007
A multicultural iPhone ad? Apply today!
Written by Thomas Gagnon-van Leeuwen on April 11, 2007
New Apple commercial hits the airwaves
Written by Derik DeLong on April 10, 2007
Ten years of Thinking Different
Written by Dan Moren on April 9, 2007
Ad copy: Is imitation the sincerest form of flattery, or the sincerest form of plagiarism?
Written by Dan Moren on March 28, 2007
Novell producing "Get a Mac" spoofs for Linux
Written by Dan Moren on March 22, 2007
Apple ad executive becomes a Rockstar
Written by Dan Moren on March 17, 2007
Get a Mac, circa 1989
Written by Dan Moren on March 12, 2007
Don't get sent to the naughty step; watch the new UK Get a Mac ads
Written by Dan Moren on March 12, 2007
The perils of global advertising
Written by Kate Marshall on March 2, 2007
Apple.tv leads you to... The Quicktime website?
Written by Pat Nakajima on February 26, 2007
"Hello, I'm an iPhone..."
Written by Dan Moren on February 24, 2007
BBC breaks down the Mac vs. PC ads
Written by Derik DeLong on February 13, 2007
Rob Enderle on the Get a Mac ads: "Gates has a point"
Written by Dan Moren on February 10, 2007
When does the "wow" start again?
Written by Dan Moren on February 8, 2007
Apple wants you to watch the new Get a Mac ad. Cancel or allow?
Written by Dan Moren on February 6, 2007
How To: get that catchy iPod ad out of your head
Written by Dan Moren on February 5, 2007
An Appleless Super Bowl
Written by Derik DeLong on February 5, 2007
The truth about Ellen Feiss
Written by Scott Silverman on January 31, 2007
Apple brand impact second to none in US and Canada
Written by Derik DeLong on January 30, 2007
UK Get a Mac ads now available
Written by Derik DeLong on January 29, 2007
UK-specific "Get a Mac" ads coming
Written by Dan Moren on January 28, 2007
Get the man an iPhone ASAP!
Written by Scott Silverman on January 17, 2007
Latest Get a Mac ads leave questions unanswered
Written by Dan Moren on January 16, 2007
Apple is Marketer of the Year
Written by Derik DeLong on January 4, 2007
Service slow downs are the new way to advertise
Written by Derik DeLong on December 31, 2006
"Get a Mac" ads claimed best of '06
Written by Scott Silverman on December 26, 2006
PC and Mac get into the holiday spirit
Written by Dan Moren on December 20, 2006
Apple's holiday promo spins you right round, baby, like a record
Written by Dan Moren on December 16, 2006
I appreciate Apple's humor, a little too much
Written by Scott Silverman on December 14, 2006
Hello, I'm a Christian...
Written by Dan Moren on December 9, 2006
A PC in Mac's clothing?
Written by Dan Moren on December 3, 2006
New "Get a Mac" ads
Written by Derik DeLong on November 28, 2006
New iPod ads shuffle things up
Written by Scott Silverman on November 21, 2006
Japanese Mac ads translated for gaijin
Written by Dan Moren on November 17, 2006
It's all wrong (and Long is still the Mac)
Written by Scott Silverman on November 13, 2006
Domo, Macu-des
Written by Dan Moren on November 12, 2006
Did Justin Long hack his way out of the "Get a Mac" campaign?
Written by Dan Moren on November 11, 2006
The Mac Guy leaves the Mac ads
Written by Aaron Freedman on November 8, 2006
iTunes Latino ad out
Written by Aaron Freedman on November 7, 2006
Derivativeness: the softer side of Sears
Written by Dan Moren on October 20, 2006
How to create your own iPod nano commercial
Written by Derik DeLong on October 20, 2006
New "Get a Mac" ads are super(model)-powered
Written by Dan Moren on October 9, 2006
Intel multiplies their ad power
Written by Scott Silverman on September 28, 2006
Hodgman spills beans on Mac use
Written by Dan Moren on September 25, 2006
Unreleased Mac ad appears on YouTube
Written by Dan Moren on September 23, 2006
Apple's advertising push
Written by Scott Silverman on September 11, 2006
Dylan is knock knock knockin' on iTunes's door
Written by Dan Moren on August 29, 2006
Get a Mac sha na na na, sha na na na na
Written by Dan Moren on August 28, 2006
L.A. Times : Profile of Justin "I'm a Mac" Long
Written by Cyrus Farivar on August 11, 2006
Big Brother Brix
Written by Dan Moren on August 2, 2006
Critique of Apple's "Get a Mac" campaign
Written by Scott Silverman on July 31, 2006
Boot Camp MIA in ad?
Written by Dan Moren on June 27, 2006
And now, a very unfunny rebuttal
Written by Derik DeLong on June 27, 2006
Slate calls new Apple ads "mean-spirited"
Written by Cyrus Farivar on June 19, 2006
Boot Camp featured in new "Get a Mac" ad
Written by Dan Moren on June 13, 2006
Create and you shall be copied: pt. II
Written by Scott Silverman on June 8, 2006
Create and you shall be copied
Written by Scott Silverman on June 2, 2006
Apple ads inform and entertain too (take that, Microsoft)
Written by Dan Moren on May 13, 2006
New psychedelic iPod ad
Written by Aaron Freedman on May 5, 2006
"Get a Mac" campaign launches on TV, Web
Written by Dan Moren on May 2, 2006
Apple launches new Mac-Windows TV ads
Written by Cyrus Farivar on May 2, 2006
Apple Stores get help
Written by Dan Moren on May 1, 2006
Look for some new Mac ads soon
Written by Scott Silverman on April 29, 2006
A classic ad for a classic computer
Written by Scott Silverman on April 28, 2006
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